PRESS RELEASE: British Textile Designer Alison Willoughby unveils Skirt at Reykjavik’s Gallery Sign

Maverick textile designer Alison Willoughby will unveil her next major show at Reykjavik’s prestigious Gallery Sign this July. The large photographic piece, entitled Skirt is a playful inverted take on the cultural iconography of the British Kebab Shop and will appear as an illuminated signage on the exterior of the gallery itself.

36 year old Willoughby, a distinguished RCA alumnus, has enjoyed a prolific career since receiving her MA in 2001, receiving high profile commissions from brands such as Habitat, Liberty of London and The British Council in addition to exhibiting worldwide. Skirt continues her fascination with the aesthetic complexity of garment as art, taking its simple geometry as a starting point for her multi-layered and experimental explorations. Willoughby draws largely on the flotsam of city life for her inspiration – from men’s silk ties, to moneyboxes, to wheelbarrow inner tubes - seeing within their deceptively simple forms “magical environments, the deconstructed constructed reconstructed”. Eschewing the constraints of commercialism the creative process itself is allowed to take centre stage, revealing the tangible relationships between objects and their potential to transform when placed in new and unexpected combinations.

Willoughby’s philosophy blends seamlessly with that of Gallery Sign, an outdoor venue with an inclusive urban aesthetic which plays host to national and international artists in its bi-annual exhibitions. Skirt will open on July 4th 2013 and will remain on show for six months. Gallery Sign
is located at Dugguvogur 3, 104 Reykjavik, Iceland (on the corner of Dugguvogur and Kaenuvogur)

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Wiz Wharton 2013